Checkout is the most sensitive customer touchpoint. Efficient customer checkouts usually clock higher conversions as compared to clunky, cluttered checkout interfaces. It is here that personalization can truly drive sales by simplifying what a customer sees and making it more relevant to their case. In fact, checkout personalization has already been in practice since 2020. […]

Email marketing is still relevant, contrary to popular opinion floating on the internet right now. In fact, numbers say that for every dollar you spend on email marketing campaigns, the average return on investment could be as muchas $ 32. If you are planning on positively influencing buyers’ decisions through your Shopify store, you need […]

Today, trust and credibility are crucial for potential customers in the consideration stage of their buyer’s journey. A key question businesses should be asking at this stage is how prospects decide what information is considered valuable or credible. Well, 93% of marketing professionals believe user-generated content (UGC) holds more value than brand content. UGC is […]

Introduction Search Engine Optimization (SEO) is the process of improving your visibility in search engines like Google, Bing and Yahoo! This involves: After all, 93% of web experiences begin on a search engine. Webflow offers many features that make it easy to optimize your site for search engines. It is a platformfor designing, building, and […]

Like WordPress, Drupal is one of the leading content management systems today. It is free and open source, rolling out frequent upgrades that enable users to do more with each newer version. Drupal 9 is the upgrade released on June 3rd, 2020.

The internet is being used for more than just finding information. Now, you can run sophisticated programs on it. Powerful web frameworks like Laravel and Vue.js, which allow you to assemble enterprise application development utilizing the Model-View-Controller architecture, are at the core of those applications.

According to Forbes the Global e-commerce market is likely to reach 6.3 trillion dollars by the end of 2023. As a key player in the world of eCommerce, Shopify would be the best-known eCommerce solution for businesses from all…

JavaScript frameworks are essential for building dynamic web applications. Express JS is the go-to Framework that comes to mind when you think of building web applications. But let’s not forget…

Today, shoppers move between devices and expect their journey to be seamless and perfectly stitched together across all of them. Towards achieving that goal, most businesses today adopt Magento – a platform for…

Google shopping ads are an incredible way for brands to promote their products – they show up right on top of SERPs and give your products maximum visibility. In fact, an article PPC Protect…